B. J. Fogg
ABSTRACT
Four years of research has led to a theory that describes how people assess the credibility of Web sites. This theory proposes that users notice and interpret various Web site elements to arrive at an overall credibility assessment. Although preliminary, this theory explains previous research results and suggests directions for future studies.
- A bibliography of research relating to online credibility is available at http://credibility.stanford.edu/credlit.html.Google Scholar
- Fogg, B.J., Soohoo, C., Danielsen, D., Marable, L., Stanford, J., & Tauber, E. (2002). How Do People Evaluate a Web Site's Credibility? Results from a Large Study. Published by Consumer WebWatch. Available at http://credibility.stanford.edu/mostcredible.html.Google Scholar
- Kim, N. (1999). World Wide Web Credibility: What Effects do Advertisements and Typos Have on the Perceived Credibility of Web Page Information? Senior Honors Thesis. Stanford University.Google Scholar
- Petty, R.E. & Cacioppo, J.T. (1986). The elaboration likelihood model of persuasion. In L. Berkowitz (Ed) Advances in Experimental Social Psychology, 19, New York: Academic Press, 123--205.Google Scholar
- Princeton Survey Research Associates (2002). A Matter of Trust: What Users Want From Web Sites. Results of a National Survey of Internet Users for Consumer WebWatch. Available at http://www.consumerwebwatch.org/news/ report1.pdf.Google Scholar
- Stanford, J., Tauber, E., Fogg, B.J., Marable, L. (2002). Expert vs. Online Consumers: A Comparative Credibility Study of Health and Finance Web Sites. Available at http://www.consumerwebwatch.org/ news/report3_credibilityresearch/slicedbread_abstract.htm.Google Scholar
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