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Grundlagen der Mitarbeiterbindung

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Personalmarketing, Employer Branding und Mitarbeiterbindung

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Zusammenfassung

Gute Mitarbeiter sollen möglichst dauerhaft an das Unternehmen gebunden werden. Dies gilt umso mehr, wenn der Arbeitsmarkt keine ausreichend qualifizierten Personen in hinreichender Menge zur Verfügung stellt. Eine positive Bindung der Mitarbeiter an das Unternehmen basiert auf dem Zusammenspiel dreier Phänomene: Arbeitszufriedenheit, soziale Identifikation und Commitment. Die Arbeitszufriedenheit bezieht sich auf die Frage, inwieweit der Arbeitgeber in der Lage ist, die Erwartungen seiner Mitarbeiter z. B. im Hinblick auf das Führungsverhalten oder die Kollegialität der Mitarbeiter zu erfüllen. Eine hohe soziale Identifikation liegt vor, wenn die Mitarbeiter ihre berufliche Rolle als Teil ihrer eigenen Selbstdefinition annehmen. Von Commitment ist schließlich die Rede, wenn sich die Mitarbeiter emotional mit ihrem Arbeitgeber verbunden fühlen (affektives Commitment). Je stärker Arbeitszufriedenheit, soziale Identifikation und Commitment ausfallen, desto größer ist die Wahrscheinlichkeit, dass die Mitarbeiter im Unternehmen verbleiben.

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  1. Wirtschafts- und Sozialwissenschaften, Hochschule Osnabrück, Osnabrück, Niedersachsen, Deutschland

    Uwe Peter Kanning

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Kanning, U.P. (2017). Grundlagen der Mitarbeiterbindung. In: Personalmarketing, Employer Branding und Mitarbeiterbindung. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-50375-1_13

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  • DOI: https://doi.org/10.1007/978-3-662-50375-1_13

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