Abstract
This paper is investigating the role of culture in cross-cultural user interface design, and particularly focused on e-banking user-interface design. The results of this research are presented in two phases. The first phase is focused on the development of a cultural model that has some HCI factors. The second phase introduces the Cross-Use experiment that aims to evaluate the mapping between website design elements and cultural attributes using a user-in-context evaluation approach. This is done by developing three User Interface designs, and applying them to 63 local participants from the case study cultures (Brazil, Kuwait, Egypt, and UK). The experiment was conducted using the developed prototypes was able to classify cultures differently, and highlighted those design markers that affects cultural differences in the design of e-banking websites. This is based on user preferences and usability.
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Alostath, J.M., Almoumen, S., Alostath, A.B. (2009). Identifying and Measuring Cultural Differences in Cross-Cultural User-Interface Design. In: Aykin, N. (eds) Internationalization, Design and Global Development. IDGD 2009. Lecture Notes in Computer Science, vol 5623. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-02767-3_1
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DOI: https://doi.org/10.1007/978-3-642-02767-3_1
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