Abstract
In this paper, we are interested in designing a novel approach to financial learning and saving for the unbanked and under-banked populations in emerging economies, more specifically in Brazil. Despite efforts by governments, non-profits and privately held banks, unbanked and under-banked populations remain prone to unfavorable financial habits and are ill equipped to utilize financial services. In proposing new modes of engagement with the topic of financial literacy and saving, we evaluate 1) social and behavioral aspects of financial lives of said populations 2) productive learning models 3) results from an ethnographic study, to finally demonstrate potential applications.
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Mukherjee, A., Winfield, C., He, S., Casalegno, F., Ruggiero, W. (2014). Designing Financial Literacy and Saving Tools for the Unbanked and under-banked in Brazil. In: Marcus, A. (eds) Design, User Experience, and Usability. User Experience Design Practice. DUXU 2014. Lecture Notes in Computer Science, vol 8520. Springer, Cham. https://doi.org/10.1007/978-3-319-07638-6_8
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DOI: https://doi.org/10.1007/978-3-319-07638-6_8
Publisher Name: Springer, Cham
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