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Mapping Intergenerational Masculinities on Instagram

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Human Aspects of IT for the Aged Population. Technology and Society (HCII 2020)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 12209))

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Abstract

Gender identities and roles do not stand alone but rather evolve while intersecting with other traits, namely age, resulting in cross and hybrid (gender and age) identities. Media are one of the pivotal formative spaces where audiences learn role models and the way they should express and behave: Therefore, media environments influence the way one perceives and understands age and gender identities as well as expresses them publicly. Media also promote (inter)generational contexts given that different age groups organize their technological experience in their own specific ways and interact with different other generations. This article explores how masculinities are represented in the digital realm, shedding light on intergenerational dynamics and collective hashtag narratives. Specifically, this article will analyse collective narratives on Instagram through a hashtag stream, focusing specifically on representations of masculinities and how different generations interact and represent how to be, behave and express as “a man”.

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Acknowledgments

This article was financed by national Portuguese funds through FCT (Fundação para a Ciência e a Tecnologia) in the framework of the project “(De)Coding Masculinities: Towards an enhanced understanding of media’s role in shaping perceptions of masculinities in Portugal” (Reference PTDC/COM-CSS/31740/2017).

Author information

Authors and Affiliations

  1. Faculdade de Letras da Universidade de Coimbra, Coimbra, Portugal

    Inês Amaral

  2. Centro de Estudos de Comunicação e Sociedade da Universidade do Minho, Braga, Portugal

    Inês Amaral

  3. Faculdade de Economia da Universidade de Coimbra, Coimbra, Portugal

    Sofia José Santos

  4. Centro de Estudos Sociais da Universidade de Coimbra, Coimbra, Portugal

    Sofia José Santos

  5. Universidade Lusófona/CICANT, Porto, Portugal

    Maria José Brites

Authors
  1. Inês Amaral
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  2. Sofia José Santos
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  3. Maria José Brites
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Corresponding author

Correspondence to Inês Amaral .

Editor information

Editors and Affiliations

  1. Tsinghua University, Beijing, China

    Qin Gao

  2. Chongqing University, Chongqing, China

    Jia Zhou

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Amaral, I., Santos, S.J., Brites, M.J. (2020). Mapping Intergenerational Masculinities on Instagram. In: Gao, Q., Zhou, J. (eds) Human Aspects of IT for the Aged Population. Technology and Society. HCII 2020. Lecture Notes in Computer Science(), vol 12209. Springer, Cham. https://doi.org/10.1007/978-3-030-50232-4_1

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  • DOI: https://doi.org/10.1007/978-3-030-50232-4_1

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-50231-7

  • Online ISBN: 978-3-030-50232-4

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